Humble Beginnings (not just an underdog story)
The end of the world. Was it chance –– or fate –– that brought us (Kyle Murphey and Shane Beecher) together? Kyle –– who recently graduated from Columbia College Chicago with a BA in film & video production –– met Shane –– who was attending the Art Institute of Chicago for photography –– at an office supply chain. Exciting, no? The two –– realizing their talents complimented each other –– joined forces to offer these services to individuals. You know… like superheroes.
We continued to build our brand as media producers throughout our hometowns of Michigan City, LaPorte, and the rest of Northwest Indiana. Was the beginning difficult? You bet! But we persevered.
An Epiphany (not the religious kind)
2015 | As the hands of time turned we noticed a trend. Businesses communicated poorly with their audience. Many were talking at their customers rather than starting meaningful dialogue. Visual communication –– such as photography and video –– resulted in higher and higher engagement on social media. But no one was taking advantage of it. Business websites were neglected, left to their pre-Y2K designs. Poor copy and off-brand messaging rendered collateral ineffective. Honestly, it hurt our souls a little.
Not only that, but businesses were being raked over the coals by creative agencies looking to make big money with little effort. Flashy video with no substance offered minimal return on investment. They sold templated websites at custom coded prices. Creative agencies laughed their way to the bank as they took advantage of business after business. This hurt our souls a lot.
We vowed to build our brand on honest, brand-aware, analytic-driven, marketing solutions for businesses. Crosscurrent Media was officially founded. You know… like a league of superheroes.
Presenting the Future (not just a play on words)
Now | We continue our tradition of enhancing brands, only with more options. In addition to video production and photography, we now offer assistance with branding & design, data analytics, and copywriting. These options allow us to advocate for our clients’ marketing goals in an all-encompassing manner.
When it comes to marketing, we select collaborators whose mission aligns with ours. We partner with smart, innovative individuals and utilize leading technologies. Our area of scope has expanded beyond Northwest Indiana into Chicago, South Bend, Southern Michigan, Indianapolis, and more. A few of our clients include businesses such as Aquestive, CreateLA, Lubeznik Center for the Arts, Josam, Michigan City Area Schools, and Michigan City Mainstreet Association.
Now that you know ours, let’s tell your story.